G-Shock and Maharishi
Bamdazzle
The Mill's director PK who is also know as visual artist Myoshka continues his long term collaboration with the UK design label Maharishi. This time it was alongside G-Shock to launch their new watch.
Director:
PK
Agency:
DMP: Bamdazzle
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Maharishi and G-Shock came to PK to create a new launch film to showcase their design which takes its inspiration from 'Bamdazzle'; the dazzle paint scheme used on Navy ships during World War 1. Their complex geometric shapes were designed to confuse a German torpedo operator as to the direction the ship was travelling, the distance away and how fast it was moving.
This video, on the contrary, is not designed to confuse. In fact it explains perfectly how Maharishi, G-Shock, Myoshka and Bamdazzle work together in black and white geometric harmony.
This video, on the contrary, is not designed to confuse. In fact it explains perfectly how Maharishi, G-Shock, Myoshka and Bamdazzle work together in black and white geometric harmony.
CreditsCredits
Agency
Agency: DMP: Bamdazzle
Creative Director: Hardy Blechman
Production
Director: PK
VFX & Design
VFX & Design: The Mill
3D Lead Artist: Adam Brandon
Music: Red Thread, Artist: R.D. Torell