Fresh Step
Turntable
DJ Feline. The Mill team joined forces with creatives Jim Bosiljevac and Mike Andrews from DDB San Francisco on this impressive 'Turntable' spot for Fresh Step.
In this spot, two curious cats realize that with the proper DJ set up, you need two turntables and a man in each spot to maximize output and sound. Cats are supposed to be smarter than we know, or so they say?
In this spot, two curious cats realize that with the proper DJ set up, you need two turntables and a man in each spot to maximize output and sound. Cats are supposed to be smarter than we know, or so they say?
Director:
Robert Sethi
Production Company:
Mill+
Agency:
DDB San Francisco
Robert Sethi
Production Company:
Mill+
Agency:
DDB San Francisco
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The Mill creative director Robert Sethi envisioned this commercial as an exciting opportunity to play up on talent improv says, "Who doesn't love cat videos? This was a blast to shoot and to create the cats performances. We started by basing everything on the live action cat references, and then ended up creating cg cats. We also tried to build a relationship between the orange tabby and the black and white cat, creating a back story within the scenes."
The Mill's shoot supervisor Felix Urquiza says, "Working on this shoot was pretty impressive as I wasn't sure how we could get cats two cats to spin together at the same time - the end result looked pretty amazing."
The Mill's shoot supervisor Felix Urquiza says, "Working on this shoot was pretty impressive as I wasn't sure how we could get cats two cats to spin together at the same time - the end result looked pretty amazing."
CreditsCredits
Agency
Agency: DDB SF
Producer: Rob Lee
Creative Director: Jim Bosiljevac, Mike Andrews
Creatives: Oscar Wickman, Katelyn Berg
Account Director: Todd Roe
Production
Production Company: Mill+
Record Company: Aeche and Spencer
Director: Robert Sethi
Executive Producer: Stephen Venning
Producer: Lee Buckley and Dan Roberts
Director of Photography: Ketil Dietrichson
Editorial
Editing Company: The Mill
Editor: Gabriel Diaz
Edit Assist: Luke Kraman
VFX & Design
VFX & Design: The Mill
Executive Producer: Stephen Venning
Executive producer: Mill+
VFX Producers: Lee Buckley, Dan Roberts
Shoot Supervisor: Felix Urquiza
2D Lead Artists: Daniel Thuresson
3D Lead Artists: Michael Panov
2D Artists: Jake Maymudes
3D Artists: Ashraf Ghoniem, Bridget Warring, Danny Yoon, Greg Gangemi, Jacob Bergman, Jason Jansky, Juan Zavala, Miguel Guerrero
Assist: Robert Chapman
Motion Graphics: Kyle Moore, Greg Park, Chris Burkhalter
Art Department: Amy Graham
Colour
Colour: The Mill
Colourist: Gregory Reese
Color: LaRue Anderson