For the inaugural season, ten teams, each with two drivers, will go head-to-head in what is being deemed as the future of motor racing. Producer Alex Finch comments, "The project was filmed around London and shot on Phantom in order to capture stunning slow-mo moments. 

With help from the Mill's team of compositors, the sequence demonstrating the approach of the powerful e-car was bought completely to life. The final touches were added by colourist, James Bamford creating an end product that feels both premium and raw." The ad campaign is accompanied by the hashtag #DrivetheFuture