Ford C-Max
Packed with Technology
For our latest work with Ford we have joined forces with Joyrider’s Brent Bonacorso and Ogilvy to Create the Ford C-MAX’s 30 second spot ‘Packed with Technology’.
Director Brent brought in his unique visual style and use of innovative post techniques to execute the technical shoot seamlessly, working closely with our team to set about designing the variety of animations that were created to move and add to the narrative.
Director Brent brought in his unique visual style and use of innovative post techniques to execute the technical shoot seamlessly, working closely with our team to set about designing the variety of animations that were created to move and add to the narrative.
Director:
Brent Bonacorso
Production:
Joy Prider
Agency:
Ogilvy
Brent Bonacorso
Production:
Joy Prider
Agency:
Ogilvy
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Using a variety of reference points we were able to re-create the Ford C-Max all in 3D, and my role was to bring together these complex 3D elements, creating the perfect marriage of the CG and filmed plates."
The final look of the spot was set by our colourist Aubrey Woodiwiss who refined the grade to give it a visual tone that was perfectly pitched to the pace of the film and the director's brief.
Ford C-MAX , it's Innovation in your hands!
The final look of the spot was set by our colourist Aubrey Woodiwiss who refined the grade to give it a visual tone that was perfectly pitched to the pace of the film and the director's brief.
Ford C-MAX , it's Innovation in your hands!
CreditsCredits
Agency
Agency: Ogilvy
Producer: Sarah Shaw
Creative Director: Amy O’Neill
Art Director - Dom Sweeney
CopyWriter – John Crozier
Business Partner: Helen Duffy
Associate Creative Partner: Camilla Herberstein
Production
Production Company: Joyrider
Director: Brent Bonacorso
Executive Producer: Spencer Friend
Director of Photography: Gary Shaw
Editorial
Editing Company: Marshal Street
Editor: Guy SavinVFX & Design
VFX & Design: The Mill
Executive Producer: Ben Stallard
VFX Producer: Paul Schleicher
2D Lead Artist: Ben Turner
3D Lead Artist: Rob Van Den Bradt
2D Artists: Donal Nolan, Ben Poroit
3D Artists: Rob Van Den Bradt, Ian Baxter, Sam Driscoll, Patrick Krafft, Dan Adams, Amman Akram, Nico Domerego, Tom Bolt, Tom Raynor, Dil Bhakar
Assist: Emma White
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss