The spot features real people across the globe tasting the sauce for the first time and filming themselves as they do so. Mill colourist Seamus O'Kane explains how he worked with director Simon Ratigan and DoP Martin Hills to balance the colors and natural lighting style in the commercial, "Simon creates a sense of growing expectation and scale as we follow the progress of the Hot Sauce from kitchen to global marketplace.

With shots often using natural light, the sense of documentary is maintained but the cinematic beauty of both characters and place enhances the scale and breadth of the story. With locations ranging from the remote and sparse, to the awesome complexity of the FedX hub, the story unfolds in a captivating edit that focuses on both the object and the people.

We sought to complement this with the grade by using darkness and colour to shift the attention of the viewer. The balance was to do so whilst paying attention to the detail in DoP Martin Hills' photography and the the natural lighting style."