Fashion Film
5 Elements
Mill Beauty Harnesses the Power of the Elements
Director Chris Ferretti brings '5 Elements,' a purely creative piece together through the work of cinematographer Alex Hankoff and Mill Beauty.
Director Chris Ferretti brings '5 Elements,' a purely creative piece together through the work of cinematographer Alex Hankoff and Mill Beauty.
Director:
Chris Ferreti
Agency:
Estelle Management
Chris Ferreti
Agency:
Estelle Management
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This bespoke fashion film was influenced by the five main elements found in Chinese culture. Each one, from fire to water, was represented by a model in unique makeup and original sound effects by Finger Music.
Lead designer Tetsuro Mise designed each Chinese symbol to have the literal effect of the element: "My goal was to have a bold, dynamic attitude for each design. It needed to read clearly and be understandable to the viewer that didn't know the language. I wanted to push the look to show how beautiful each element could be, and give the character life."
Lead designer Tetsuro Mise designed each Chinese symbol to have the literal effect of the element: "My goal was to have a bold, dynamic attitude for each design. It needed to read clearly and be understandable to the viewer that didn't know the language. I wanted to push the look to show how beautiful each element could be, and give the character life."
Mill colourist Mikey Rossiter created the different looks for each element. Mikey adds: "I approached it as a high-fashion Mill Beauty project, paying close attention to the amount of light on each model's face. Small contrasts in the lighter tones were pushed to bring out the details in the dusty and crumbling look for 'earth' and 'wind.' For 'fire' the saturation and luminance were pushed for a hot and fiery feeling. It was key that each element felt like it was in a singular environment."
Each model perfectly represents their respective elements: fire, wind, water, earth, and void.
CreditsCredits
Agency
Agency: Estelle Management
ECD: Mark Fina
Production
Director: Chris Ferretti
Sound House: Finger Music
Finger Music EP: Ewa Miller
Editorial
Editor: Kate Owen
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Anna Borysewicz
2D Lead Artist: Burtis Scott
2D Artist: Krissy Nordella
Designer: Tetsuro Mise
Colour
Colour: The Mill
Colourist: Mikey Rossiter
Colourist: Mikey Rossiter