The Things That Connect Us
Facebook's first-ever brand campaign launched last week on their platform to celebrate an important milestone: 1 billion monthly active users.
The debut creative is a 90-second brand piece titled 'The Things that Connect Us,' created in collaboration with Wieden+Kennedy Portland, Anonymous Content and filmmaker Alejandro G. Iñárritu, Joint Editorial and The Mill.
Director:
Alejandro G. Iñárritu
Production Company:
Anonymous Content
Agency:
Wieden + Kennedy, Portland, Ore.
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This team of agency, production company and director, editors and VFX studio have worked together on various projects for the past three years and this was an exciting project to collaborate on.
"When we got the brief for this, we couldn't wait to get started on it," said The Mill's Head of Production Arielle Davis.
The commercial was shot all over the world, including Portland, Los Angeles, New Orleans and Buenos Aires and honors the everyday things people make and use to get together and connect visually through one stunning set piece after another.
The Mill's breadth of work on this campaign included matte painting, location augmentation and crowd replication, as well as bringing all this beautifully shot footage together with a grade from Mill Colorist Adam Scott.
"The Mill touched every single shot in the spot," said The Mill's Lead 2D Artist Phil Crowe. "It was crucial to retain the integrity of Iñárritu's beautiful shots along with the amazing work done by DoP Greig Fraser. It was such a satisfying project to work on and we're all really proud of the work."
CreditsCredits
Agency
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Karl Lieberman, Danielle Flagg, Eric Baldwin
Copywriter: Erin Swanson
Art Director: Brad Trost
Executive Producer: Matt Hunnicutt
Account Team: John Rowe, Leah Bone, Maggie Entwistle
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Head of Production: Ben Grylewicz
Interactive Creative Director: Dan Hon
Business Manager: Amber Lavender
Project Manager: Lauren Walker
Production
Production Company: Anonymous Content
Director: Alejandro G. Iñárritu
Executive Producer: Eric Stern
Director of Photography: Greig Fraser
Line Producer: John Benet
First Assistant Director: Peter Kohn
Production Designer: Jeremy Hindle
Costume Designer: Erin Benach
Production Supervisor: Laura Miller
Editorial
Editing Company: Joint
Lead Editor: Peter Wiedensmith
Co-Editor: Kelly Brickner
Assistant Editor: Alyssa Coates
Second Assistant Editors: J.B. Jacobs, Eric Hill
Audio Engineer, Mixer: Charlie Keating
Post Producer: Shelli Jury
Associate Post Producer: Lauren Pullano
Post Executive Producer: Patty Brebner
Research: Catherine Liu, Zoe Hoeltzel, Matt Hayes, Montea Robinson
Finish Mastering: David Jahns
VFX & Design
VFX & Design: The Mill
Visual Effects Shoot Supervisors: Phil Crowe, Hitesh Patel
Lead Flame Artists: Phil Crowe, Glyn Tebbutt
Flare Artists: Robert Murdoch, Steve Cokonis
Nuke Artists: Becky Porter, Jake Maymudes
Computer Graphics Lead: Matt Longwell
Digital Matte Painter: Andy Wheater
Lead Telecine Artist: Adam Scott
Visual Effects Producer: Christina Thompson
Visual Effects Executive Producer: Sue Troyan
Telecine Producer: LaRue Anderson
Visual Effects Coordinator Radiance: Salem
Sound
Music: Explosions in the Sky
Music Executive Producer: Sara Matarazzo
Music Company: Search Party Music