Evolve challenges gamers to a round of hide and seek unlike any other in 'Ready or Not.' The Mill joined forces with Team One and director Henry Hobson of Furlined for the suspenseful live-action trailer.
Set in a dark jungle, the clip follows a group of teens into the chilling game where they must choose between hunting together or killing alone. Artists at The Mill created the game's massive (and terrifying) CG Monster and dropped him into the story.
Lead 3D artist Felix Urquiza comments on the process: "This kind of spot is always fun to do - the concept, story and visual elements are always creative and give us the freedom to explore outside the box. Working with an agency like Team One and director Henry Hobson really makes the job extra fun as they provide us with an open door to some of the creative process. One of the main challenges of this project was to create the Monster from the game without revealing him. The idea was to use water and smoke to represent his features. There are so many ways to approach this, so we experimented with a few different options, reworked the animation and spent some time getting the look and feel to a point where everyone was happy."
The multiplayer game launches February 2015.
Agency: Team One
Producer: Jenny Valladares
Creative Director: Alastair Green
Creative: Phil Henson
Account Director: Nathan Smith
Art Director: Davide Vismara
Copywriter: Josh Paialii
Production Company: Furlined
Record Company: Lime
Director: Henry Hobson
Executive Producer: David Thorne
Producer: Stephanie Scire
Director of Photography: Adam Kimmel
Editing Company: TOM
Editor: Gabriel J. Diaz
Edit Assist: Sergio Maggi
Senior Executive Producer: Sue Troyan
Producers: Adam Reeb, Will Lemmon
Production Coordinator: Kris Drenzek
Shoot Supervisors: Felix Urquiza, Dag Ivarsoy
2D Lead Artist: Dag Ivarsoy
3D Lead Artist: Felix Urquiza
2D Artists: Tim Robbins, Jake Maymudes, Patrick Munoz, Becky Porter, Daniel Lang, Jeannie Huynh (Remedy), Steve Gibbons, Chris Staehler, Derrick Ligas
3D Artists: Josh Hatton, Simon Brown, Steven Olson, Mike DiNocco, Jenna Kind, Jason Jansky, Meng Lu, Darren Sumich
Matte Painting: Lynn Yang, Gizem Ersavas, Marie Tricart
Smoke: Robin McGloin
Art Department: Jeff Langlois, Brett Lopinsky, Laurence Konishi