"We offered up an in-house design solution and immediately began work on what the 'force' would look like, how it behaved, and how it would react and interact with the real world," explains Luke Colson, Head of Mill Studio.  "Director Matt McConaghy, along with producer Stephen Marsh and exec-producer Hugh Ip, guided and steered us through a number of creative options during 4 weeks in research and conceptualisation to achieve the precise look they wanted."

The film was shot in Europe, Asia and Africa, and once we received the final edited film, the team began animation on each shot, putting into practice the rules and guidelines we had set for each close up, wide and mid range shot. 'Intelligent Information' graphics were designed and animated, and then our Colourist, Seamus O'Kane graded the film as we began compositing the graphics onto each shot.

"This was a fantastic project to be a part of!  At its peak, we had a team of 3 designers, 5 After Effects animators and 2 Nuke compositors working on it," adds Luke.  "And finally, we did it all over again to deliver a 180 degree panoramic version for the Ericsson Studio in Stockholm."

The film was launched across 180 countries on May 16th 2011, and a 30 second version aired on CNN in June 2011.