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Carl
Directed by Jeff Labbe from Sonny, this comic take on a movie style trailer aims to show how the internet is made more epic by 4G. Opening on a Guantanamo bay-esque prison yard, backed by tense cinema-esque music, a nervous investigator enters a prison, ready to interview Carl, one of the prison's most notorious inmates.
Director:
Jeff Labbe
Production Company:
Sonny
Agency:
Saatchi & Saatchi
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As the bag is removed from his head it is stated that he's beyond all hope… the investigator asks how Carl is doing but the tension is then broken as Carl descends into Moldovan 00's hit 'Dragostea din tei'.
Mill colourist Mick Vincent enhanced the cinematic feel of the spot in the grade, he comments, "The key thing with this campaign was to make the commercial look like a trailer for a new film. To ensure the colours were perfect, I used the new ASES colour space software, which meant we could make our own Digital Cinema Package. The results were excellent! We achieved a gritty and cinematic grade, that would look great on the big screen'.
Mill colourist Mick Vincent enhanced the cinematic feel of the spot in the grade, he comments, "The key thing with this campaign was to make the commercial look like a trailer for a new film. To ensure the colours were perfect, I used the new ASES colour space software, which meant we could make our own Digital Cinema Package. The results were excellent! We achieved a gritty and cinematic grade, that would look great on the big screen'.
CreditsCredits
Agency
Agency: Saatchi & Saatchi
Producer: Marie Hughes
Creatives: Rob Potts, Andy Jex
Account Director: Massimo Fiori
Production
Production Company: Sonny
Director: Jeff Labbe
Producer: Alicia Richards
Director of Photography: Benoit Delhomme
Editorial
Editing Company: Marshall St Editors
Editor: Tim Thornton-Allan
Edit Assist: Phil Hignett
VFX & Design
VFX & Design: The Mill
Executive Producer: Gemma Humphries
Shoot Supervisor: Andy Dill
2D Lead Artist: Andy Dill
2D Artist: Alex Candlish
Matte Painting: Jimmy Kidell
Motion Graphics: Henry Foreman
Graphics Producer: Carl Philips
Assistant Producer: Clare Melia
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent