The key effects shots worked on by The Mill's Los Angeles team are the last four of the commercial. There were no green screen elements shot on set and so the hordes of fans that join in on the 'push' are in fact CG Massive agents. In all a total of 17,000 agents were created for the final scene.

Tara Demarco, lead Flame artist comments: "The main challenge of the Massive work was trying to get the crowd to work in a diverse way. Most of them needed to push but we needed others to be strolling or running off in other directions in order to get a natural representation of a crowd, even in this unique scenario."