EA Games
Run Faith Run
The fully CG film features Faith, the game's hero as she is chased across city rooftops by the pursuing 'Blues' - the police force of the future. Like the game, the commercial delivers us straight in to Faith's shoes as she traverses the vertigo inducing metropolis.
Director:
Russell Tickner
Production Company:
The Mill
Agency:
Wieden + Kennedy Amsterdam
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Russell explains: "The challenge for me was to deliver a film which remained faithful to the game in displaying the range of Faith's capabilities as a 'runner' and from her unique first person perspective, whilst also communicating her complex personality to the viewer in what is essentially a short amount of time."
The Mill collaborated closely with W+K creative team Gregg Clampfer and Craig Marcelano and Producer Kimia Farshidzad in defining the action and art direction in the film.
CreditsCredits
Agency
Agency: Wieden + Kennedy Amsterdam
Producer: Kimia Farshidzad
Creatives: Gregg Clampffer, Ayse Altinock
Production
Production Company: The Mill
Director: Russell Tickner
Producers: Alex Webster, Cat Scott, Josh Davies
Director of Photography: Richard Stewart
Editorial
Editing Company: The Mill
Editor: Daniel Budin
VFX & Design
VFX & Design: The Mill
VFX Producers: Alex Webster, Cat Scott, Russell Tickner
2D Artist: James Pratt
3D Artists: James Sindle, Josh Fortwells, Adrien Girons, James Spillman, Suraj Odedra, Fabrice Le Nezet, Rod Norman, Pete Hodsman, Mike Outlaw, Vanessa duQuesnay
Assist: Richard Betts
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss