Featuring some of the world's leading players including Manchester United's Wayne Rooney, Barcelona's Xavi and Real Madrid's Benzema, the ad kicks off a global adventure that sees gamers and footballers from around the world clamouring to play the new game.

Rich Roberts, Lead Flame at The Mill explains: "The ad uses a combination of stock footage, live action, game footage and 3D elements.  One of The Mill's first key challenges was to capture the right gaming footage for inclusion in the spot, so expert gamers were asked to play the game to produce the right moves which were then recorded on to HD and edited into the final ad".

He added: "To create the impressive city and global backdrops, matte paintings were combined with stock footage to extend the cityscapes and augment the stock shots and achieve the ad's epic sense of scale.  Matte paintings were also used for the stadium shots, which were then populated with Massive crowd simulation."