Duralast
Stopping Power
'Stopping Power' by Doner Company is an over the top testimony to the strength of Duralast's car brakes. Directed by James Mangold of Aero Film, it stars mixed martial arts fighter Chuck Liddell, a charging bull and a wrecking ball. And guess what? He stops them all!
Director:
James Mangold
Production Company:
Aero Film
Agency:
Doner Company
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The Mill's Robert Sethi, creative director and shoot supervisor, was on set for this fun, VFX heavy spot; "It was important to get the best interactions possible between Chuck and the props for both performance and VFX purposes. To do that, we used as many stand-in props as we could. For example, the wrecking ball was a sandbag that Chuck actually head-butted repeatedly whilst filming. Nearly everything in this spot comes from something real, including the car that we really did launch it off a cliff!
It's a super exaggerated comic spot and Chuck was such a cool dude to shoot with, getting really into all the stunts asked of him. Whilst we shot live-action explosions, we made them even bigger back at The Mill. It's a fine balance to strike in something like this - our VFX work had to assist the comedy by creating an exaggerated world for Chuck that's a little removed from real-life."
Disclaimer: do not try this at home. Ever.
It's a super exaggerated comic spot and Chuck was such a cool dude to shoot with, getting really into all the stunts asked of him. Whilst we shot live-action explosions, we made them even bigger back at The Mill. It's a fine balance to strike in something like this - our VFX work had to assist the comedy by creating an exaggerated world for Chuck that's a little removed from real-life."
Disclaimer: do not try this at home. Ever.
CreditsCredits
Agency
Agency: Doner Company
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Brad Emmett
Creative Directors: Mark Cooke & Bryan Hutson
Copywriter: David Perea
Art Director: Katie Gerdes
Producer: Alexander Page
Head of Production: Laurie Irwin
Production
Production Company: Aero Film
Director: James Mangold
Executive Producers: Lance O'Connor, Rob Helphand
Producer: Craig Repass
Director of Photography: Phedon Papamichael
Editorial
Editing Company: Aero Post
Editor: Joce Hockings
Edit Assist: Tony Gentile
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer (Colour): LaRue Anderson
Producer: Leighton Greer
Producer (Colour): Natalie Westerfield
Shoot Supervisors: Robert Sethi, Chris Knight
Creative Director: Robert Sethi, Chris Knight
2D Lead Artist: Chris Knight
3D Lead Artists: Nick Lines, Jacob Bergman, Ashraf Ghoniem
2D Artists: Jake Maymudes, Lisa Ryan, Nicholas Tayler, Robert Murdock, Robin McGloin, Steve Cokonis, Tara DeMarco, Tim Robbins
3D Artists: John Kent, Ashraf Ghoniem, Adam Gillespie, Blake Sullivan, Darren Sumich, Jacob Bergman, Jason Jansky, Kevin Culhane, Krystal Sae Eua, Martin Rivera, Matt Bohnert, Matt Neapolitan, Miguel Guerrero, Mike Di Nocco, Nick Lines, Sam Klock, Sean Durnan, Sharlene Lin, Alaina Hower
Matte Painting: Thom Price
Motion Graphics: Greg Park, Justin Demetrician, Justin Sucara
Production Coordinator: Jefferis Gray
Colour
Colourist: Adam Scott
Production Coordinator: Jefferis Gray