Super Bowl 2014
Duracell - Trust Your Power
Directed by A. G. Rojas of Park Pictures, Saatchi & Saatchi New York tell Derrick Coleman's empowering story of struggle, determination and triumph. 'Trust Your Power' is an anthem of a commercial.
Coleman, of the Seattle Seahawks, went deaf at the age of three and was 'picked on and picked last' throughout his childhood. But he powered through to become not only the first deaf offensive player in the NFL but also a member of the winning Super Bowl 2014 team.
Director:
AG Rojas
Production Company:
Park Pictures
Agency:
Saatchi & Saatchi
AG Rojas
Production Company:
Park Pictures
Agency:
Saatchi & Saatchi
Read MoreRead Less
Gregory Reese colored the emotive spot and told us; "it's always great to work with A.G. and I've been a fan of Linus Sandgren, the director of photography, for some time now. I'm thrilled to have worked with them on what turned out to be a very touching spot".
CreditsCredits
Agency
Agency: Saatchi & Saatchi
Producer: Danny Miller
Creative Directors: Peter Moore Smith, Garrett Jones, Billy Leyhe
Creative: Nathan Wigglesworth
Account Director: Lincoln Boehm
Chief Production Officer: Tanya LeSieur
Production
Production Company: Park Pictures
Director: A.G. Rojas
Executive Producer: Mary Ann Marino
Producer: Gabrielle Yuro
Director of Photography: Linus Sandgren
Editorial
Editing Company: Whitehouse Post, Los Angeles
Editor: Shane Reid
Executive Producer: Joni Williamson
Producer: Jonlyn Williams
Edit Assist: Keith Hamm
VFX & Design
VFX & Design: The Mill
Executive Producer: LaRue Anderson
VFX Producer: Natalie Westerfield
Colour
Colour: The Mill
Colourist: Gregory Reese
Colourist: Gregory Reese