Adidas
Weighs on You Featuring RG3
When a powerful player like Robert Griffin III puts on the lightest football cleat ever, he turns from a menace on the field into a superpower to be reckoned with. Outfitted by Adidas, so light it's scary, 180 LA and director Sam Brown deliver a spot that just gets under your skin. VFX by The Mill L.A.; composed music track by Human.
Director:
Sam Brown
Production Company:
Director's Bureau
Agency:
180LA
Sam Brown
Production Company:
Director's Bureau
Agency:
180LA
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The :60 & :30 spot 'Weighs on You' was shot in Washington, DC and features the Redskins QB, Robert Griffin III, playing multiple roles including a police officer, bus driver, security guard, trainer, color guard and of course, a star signal caller. The commercial features the 7.9 oz. adizero 5-Star Mid and showcases 'what light does' on and off the field.
For the spot, The Mill team produced a staggering 70,000 people crowd to witness this battle of the minds as well as multiple head replacements to turn RG3 from a man into a menace.
Get your own RG3 magic with adizero and win the game before kickoff even begins!
For the spot, The Mill team produced a staggering 70,000 people crowd to witness this battle of the minds as well as multiple head replacements to turn RG3 from a man into a menace.
Get your own RG3 magic with adizero and win the game before kickoff even begins!
CreditsCredits
Agency
Agency: 180 Los Angeles
Producer: Head of Broadcast: Natasha Wellesley
Creative Director: Executive Creative
Director: William Gelner, Creative
Directors: Grant Holland, Gavin Milner
Creatives: Art Director: Adam Groves
Account Director: Jerico Cabaysa
Copywriter: Zac Ryder
Executive Producer/Managing Partner: Peter Cline
Production
Production Company: Director’s Bureau
Director: Sam Brown
Executive Producer: Melissa Culligan
Producer: Jason Manz
Director of Photography: Alwin Kuchler
Editorial
Editing Company: The Whitehouse
Editor: Rick Lawley
Edit Assist: James Dierx
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Sabrina Elizondo
Shoot Supervisor: Tim Bird
2D Lead Artist: Tim Bird
3D Lead Artists: Matt Longwell, Jamie O’Hara
2D Artists: Margolit Steiner, Becky Porter, Jeanie Huynh, Andy Bate, Narbeh Mardirossian, Jake Maymudes, Shane Zinkhon
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott