Dreams
Goodnight
Directed by Partizan's Toby Macdonald, The Mill 's seamless touch helps ensure a goodnight sleep is had by all.
Dreams showcases a cross section of British population settling down for a goodnight sleep much to the delight of a Dreams Store Manager who waits till all is in slumber before switching off his own light.
Dreams showcases a cross section of British population settling down for a goodnight sleep much to the delight of a Dreams Store Manager who waits till all is in slumber before switching off his own light.
Director:
Toby Macdonald
Production Company:
Partizan
Agency:
Rainey Kelly
Read MoreRead Less
Toby MacDonald style shines through as he uses his filmic style to create the dreamy sequence.
Semley Wilkinson, The Mill VFX Producer explains, "Careful attention was paid to the end pullout shot to ensure that it felt as intimate as the body of the commercial. After an extensive stock footage search, the decision was made to commission a helicopter to capture the aerial footage and CG clouds were added to enhance the dreamy feel."
Michael Hunault Lead 3D explains his part in 'Goodnight', "I was required to create clouds over the city lighted by the moon and city lights using Maya fluids."
Semley Wilkinson, The Mill VFX Producer explains, "Careful attention was paid to the end pullout shot to ensure that it felt as intimate as the body of the commercial. After an extensive stock footage search, the decision was made to commission a helicopter to capture the aerial footage and CG clouds were added to enhance the dreamy feel."
Michael Hunault Lead 3D explains his part in 'Goodnight', "I was required to create clouds over the city lighted by the moon and city lights using Maya fluids."
CreditsCredits
Agency
Agency: Rainey Kelly
Producer: Tim Page
Creative Director: Mark Roalfe
Creatives: Dave Godfree, Mark Waldron
Account Director: Sally Neilson
Production
Production Company: Partizan
Director: Toby Macdonald
Executive Producer: Mary Francis
Editorial
Editing Company: The Whitehouse Post
Editor: Russell Icke
Edit Assist: Alessandra Milani
VFX & Design
VFX & Design: The Mill
VFX Producer: Semley Wilkinson
2D Lead Artist: Jay Bandish
3D Lead Artist: Michael Hunault
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott