As they pull away, it becomes clear that something is not quite right - everybody's eyes are unusually big...

We were responsible for enlarging the driver and passengers' eyes. "The challenge was to strike the balance of not making the eyes look ridiculously big but big enough that you could still see the noticeable effect," explains Barnsley, Lead Flame. "The ad was done as a straight narrative shoot without doing anything too tricksy in camera to ensure that the if the director wanted to have people behind the glass while the camera moved or their heads were moving, we were able to give them complete freedom to do so. The overall result is a powerful and effective ad."