FIFA World Cup 2014
Adidas - Unlock The Game
In the latest of the World Cup themed ads, this time for Adidas, we see each of the aforementioned players unlocking their expert talents in a virtual world. The spot, directed by Niall O'Brien out of A+ has a quiet intensity giving the ad and in-turn the brand a sense of gravitas.
Director:
Niall O’Brien
Production Company:
A+
Agency:
BBH
Read MoreRead Less
Mill colourist Seamus O'Kane added to this sense of intensity in the grade, he comments "With this spot the essence of the grade was to provide a cinematic background within which to embed the animation and archive a unified and seamless transition between the images.
With the photographic emphasis shifting from captivating wide landscapes to the intimate close up of the players Niall had given an understated dramatic feel to the spot which the grade sought to compliment. "
CreditsCredits
Agency
Agency: BBH
Creative Director: Ewan Paterson
Production
Production Company: A+
Director: Niall O’Brien
Executive Producer: Lizie Gower
Producer: Dom Thomas
Colour
Colour: The Mill
Colourist: Seamus O'Kane
Colourist: Seamus O'Kane
VFX & Design
VFX & Design: The Mill
Producer: Cat Scott