The Mill

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Gym

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"Creating the petitelapgiraffe.com site was a great way to work across all platforms within The Mill," says Ben Smith, our Creative Director. "It was truly an integrated effort." The Mill's charge was to create entertaining content and direct the live action for the website. This included sourcing and dressing the farm (a petting zoo in Queens, N.Y.), finding props and capturing footage. The footage was then used to create scenarios for the website, allowing 18 unique experiences for the user when logging in to visit the giraffe.

Director:

Chris Hooper

Production Company:

Uber Content

Agency:

Grey

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The teams had access to the already created giraffe asset from Opulence, making a much more efficient pipeline for creating the website and Gym.

Gregor's bulging biceps presented a fun challenge for The Mill's team. "The biggest difficulty with creating the muscles for the Oligarch in Gym was finding the balance between making them big and vein-y but still believable," notes Smith. "They had to remain realistic and look like part of the actor's body but be remarkable enough to make the audience notice and laugh at them. We tried many variations until finding exactly the right tone." Another challenge for the animators was recreating all of the diodes in CG so they could move with the now animated muscles.

The end result - krasivyi?, nyet?

CreditsCredits

Agency

Agency: Grey

Producer: David Cardinali

Creative Director: Todd Tilford

Creatives: Lu Romero, Chris Rubino,

Production

Production Company: Uber Content

Director: Chris Hooper

Producer: Karen Rohrbacher

Director of Photography: Alex Maxwell

Editorial

Editing Company: Arcade

Editor: Paul Martinez

VFX & Design

VFX & Design: The Mill

Executive Producer: Adam Isidore

VFX Producer: Jared Yeater

Shoot Supervisor: Vince Baertson

Creative Director: Ben Smith

2D Lead Artist: Evan Schoonmaker

3D Lead Artist: Ben Smith

2D Artist: Melissa Graff

3D Artists: Joshua Merck, Pete Devlin, Tom Bardwell, Tom Kushwa, Santosh Sailesh, Rob Petrie, Joji Tsuruga

Telecine Producer: Claudia Guevara

Colour

Colour: The Mill

Colourist: Fergus McCall

Assistant Colourists: DJ Miranda and Josh Bohoskey

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