How did they do it? Creative Director Ben Smith explains, "We shot plates of Deion against a green screen before we shot the background plates because the Randy wanted to focus on Deion's performance to help drive the rest of the spot. Ordinarily you wouldn't go about it this way, as the background plates drive the green screen shoots. But we crafted a plan together with Randy and the DP that allowed for a flexible performance from Deion without sacrificing anything in the compositing. Worked out brilliantly thanks to the teamwork."

Shoot Supervisor and Lead 2D Artist Tony Robins adds, "We used a prop that was the same size as miniature Deion and placed it in and around the set finding our angles. The DP first took photos with an SLR to block out the shot and then took a photo using the iPhone app 'Artemis' that shows your point of view through a cine lens. We took measurements of height, distance and angle. These measurements were then used on set to shoot Deion and again on location when we came back for the real shoot."

Smith also notes the challenges: "Creating and animating the wings so they looked like they were actually supporting the weight of Deion was tricky. We also had to give them a sense of character so they would animate in way that represented Deion's character."