Super Bowl 2014
Diet Mountain Dew - Dale Call
Super Bowl is one of biggest nights of the year but what's missing? Cars and ducks maybe.... Luckily Diet Mountain Dew got American stock car racing driver Dale Earnhardt, Jr. back in their latest Super Bowl spot "Dale Call". A Dale Call is like a duck call, only it lures in race car drivers....
Director:
Wayne McClammy
Agency:
BBDO NY
Production Company:
Hungry Man
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Directed by Hungryman's Wayne McClammy, The Mill worked with BBDO to get a lot of ducks in a row and bring Dale and his car rushing to the duck pond on call.
2D lead artist Tomas Wall explains, "We shot the cars practically on set. For example, the shot where the car first appears jumping out of nowhere is actually shot for real. The others stars of the show are the ducks of course. We started with hundreds of CG birds, and then added in plates of real birds to interact with them."
Hunting season just moved into the fast lane!
2D lead artist Tomas Wall explains, "We shot the cars practically on set. For example, the shot where the car first appears jumping out of nowhere is actually shot for real. The others stars of the show are the ducks of course. We started with hundreds of CG birds, and then added in plates of real birds to interact with them."
Hunting season just moved into the fast lane!
CreditsCredits
Agency
Agency: BBDO
Producer: Tara Leinwohl
Creative Director: Alex Taylor, Jason Stefanik
Executive Vice President/Director Integrated: David Rolfe
Production
Production Company: Hungryman
Director: Wayne McClammy
Producer: Nate Young
Editorial
Editing Company: No6
Editor: Jason McDonald
Edit Assist: Adam Longo
Post-Production/VFX
Post-Production / VFX Company: The Mill
VFX Producer: Rachael Trillo
Shoot Supervisor: Christian Nielsen
2D Lead Artists: Tomas Wall
3D Lead Artists: Kevin Ives
2D Artists: Nick Tanner, Tommy Smith, Caio Sorrentino
3D Artists: Christian Nielsen, Andreas Griechen, Sandor Toledo, Ajit Menon, Paolo Cogliati, Yong Chan Kim, Josh Merck, Eva Kuehlmann, George Schermer
Production Assistant: Colin Moneymaker