Super Bowl 2014
Diet Mountain Dew - Horse Show
The snooty judges aren't impressed in Diet Mountain Dew's Super Bowl spot, but we are. BBDO New York and director Wayne McClammy of Hungry Manbring us the fun 'Horse Show', featuring a dynamic horse and rider duo who, quite literally, fly over jumps. And there are two cameos to watch out for as well; John Wayne's real-life grandson and, last but not least, two of The Mill producers' very own father, Peter Looney!
Director:
Wayne McClammy
Production Company:
Hungry Man
Agency:
BBDO NY
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The Mill did extensive research on equestrian eventing to ensure every detail was correct - right down to the braiding etiquette of a horse's mane. John Leonti, creative director and 3D lead, gave us a further insight, "The most important thing in this project was realism, despite the fact the horse is performing stunts that are impossible in reality! The kick-out and Superman shots are both a combination of live-action and CG, while the rail-slide is completely CG. We also made a 3D model of a horse from the set and added in all the musculature underneath it to help with secondary animation and get therealisticresults we wanted."
10-10-10!
10-10-10!
CreditsCredits
Agency
Agency: BBDO NY
Producer: Tara Leinwohl
Creative Director: Jason Stefanik
Creatives: Tim Bayne, Alex Taylor, David Rolfe
Account Director: Patrice Reiley
Production
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Kevin Byrne, Dan Duffy, Mino Jarjoura, Nancy Hacohen
Producer: Nate Young
Director of Photography: Brian Newman
Editorial
Editing Company: NO6
Editor: Jason MacDonald
Edit Assist: Adam Longo
VFX & Design
VFX & Design: The Mill
Executive Producer: Enca Kaul
VFX Producer: Jordan Sharon
Shoot Supervisor: John Leonti
Creative Director: John Leonti
2D Lead Artist: Jake Maymudes
3D Lead Artist: Matthew Longwell
2D Artists: Martin Karlsson, Patrick Heinen, Kevin Flores, Tim Robbins, Robin McGloin, Scott Johnson
3D Artists: Nick Lines, Sean Durnan, Bridget Warrington, Jason Jansky, Matt Neapolitan, Simon Brown, Jessica Soderstrom, Rebecca Ferguson, Krystal Sae Eua, Kenzie Chen, Mike Di Nocco, Quentin Sauvinet, Benoit Gielly, Alan Williamson, Sergio Xisto, Fabrice Le Nezet
Production Coordinator: Jillian Lynes
Colour
Colour: The Mill
Executive Producer, Colour: LaRue Anderson
Colour Producer: Natalie Westerfield