The emotive spot was brought to life by the VFX team's creation of fully CG animals. Creative Director Mike 'Chappers' Chapman states  'We worked closely with All Mighty Films and World Animal Protection to ensure we captured the reality of the cruelty, using real life references (that were often hard to watch) we created a fully CG elephant with photo-realistic muscle system and animation to perform a handstand, and vignettes showing distress and panic.'

'It proves CGI can be used to alleviate the need to use real animals in front of the camera. We are really proud to be part of the team that has created this film and helped tell these stories.'