Die Hard
The Getaway
The Mill and Y&R teamed up to build an undead infested wasteland in this latest spot for Die Hard, where a couple is chased through an alley by zombies, and the woman escapes due to her trusted battery. Drawing on a number of classic zombie influences, The Mill's 2D team worked with director Tom Routson and the creative team at Y&R to add post-apocalyptic levels of devastation.
Director:
Tom Routson
Production Company:
Tool of North America
Agency:
Young & Rubicam
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Randy McEntee, Head of 2D for the spot very excitedly exclaimed, "Zombies. Die Hard. Yes please! Destruction, fire, smoke, death, carnage; definitely my cup of tea. We had a lot of fun contributing to the chaos of it all by combining plates, enhancing and adding fire and smoke, destroying a few cars, enhancing zombie performances, and eliminating any traces of a Civil society."
CreditsCredits
Agency
Agency: Young & Rubicam
Head of Integrated Production: Brian Smego
Integrated Producer: Deja Von Ende
Production
Production Company: Tool of North America
Director: Tom Routson
Executive Producer: Brian Latt
Producer: Josh Hamilton
Director of Photography: Michael Bonvillain
Editorial
Editing Company: Whitehouse Post
Editor: Matthew Wood
Edit Assist: Matt Jameson
VFX & Design
VFX & Design: The Mill
Executive Producer: Jared Yeater
VFX Producer: Andy Sommerville
2D Lead Artist: Randy McEntee
2D Artists: Melissa Graff, Dusty Diller, Adam Grint
Design
Title Design: Bowe King, Ken Pelletier, Jeff Boddy