Infinite data translates to infinite possibilities, an infinite way to connect, stream and be entertained. Together with Taxi Toronto we created a seamless journey through a range of premium content.
The premise was simple: with "Rogers Infinite" you have unlimited access to everything you desire; blockbuster films, action-packed sport, streaming music and all while still being able to connect, no matter where you were. The symphony of this spot relied on stitching together each scene so that they felt coherent in the "Rogers Infinite" world. We created uniquely choreographed transitions that became the driving factor behind this concept.
CreditsCredits
Agency
Agency: Taxi Canada
Producer: Margaret John
Creative Director: Kelsey Horne
Creatives: Aaron Niven, Dave Fontaine
Production
Production: Mill+
Director: Nic Yiallouris
Executive Producer: Ian Bearce Director of Photography: Dan Frantz
Shoot Supervisors: Naomi Anderlini & Eva Kuehlmann
Editorial
Editorial: The Mill
Editor: Leanne Belgiorno
Edit Assist: Katie Colosimo
VFX Production
VFX Production: The Mill
Producer Supervisor: Georgina Castle
VFX Creative
VFX Creative: The Mill
2D Lead Artist: Caio Sorrentino, Siro Valente
3D Lead Artist: Eva Kuehlmann
2D Artist: Heather Kennedy Eck, Nick Tanner, Joseph Yoon
3D Artist: Pegah Naserifar, Grace Hwang, Jeff Lopez, Jonathan Lee, Laura Sayan, Nile Hylton, Scott Denton, Sewang Kim