The spot follows four trailblazing creatives, influencing youth within the Middle East, they showcase their style, which fuses traditional Arabic patterns and modern designer brands. We see the influencers articulating their identity, future aspirations and opinions on representation within the fashion industry.

Mill Colourist Alex Gregory states ‘The aim for this spot was to enhance the feeling of totally separate lavish spaces, that were consistent with the set design.

Each scene needed to feel rich and cinematic, making the products looking their best, without distracting the viewer from the engaging stories discussed by the narrators.’