DFS
Boy
The creative team at Krow alongside Outsider director Owen Harris delivers a whole new feel for DFS with a 90" spot that is told from a young boy's point of view, his gruelling day and building up to getting home and falling into the sofa and putting his feet up.
The Mill's producer Graham Pryor explains "It was such a pleasure to work with the creative guys from Krow on this spot especially as it was such a new direction for DFS and their brand.
The Mill's producer Graham Pryor explains "It was such a pleasure to work with the creative guys from Krow on this spot especially as it was such a new direction for DFS and their brand.
Director:
Owen Harris
Production Company:
Outsider
Agency:
Krow Communications
Read MoreRead Less
You don't often get a 90 second sofa commercial, shot on 35mm film, with a clever narrative and only one sofa shot at the end! It's great story telling!"
"The end result is a warm, funny and real spot, beautifully directed, a great cast with added charm from the voice over by Dougray Scott; everyone involved on this new DFS campaign is really pleased with the outcome"
Our 2D team conformed in Smoke and it was finished with a beautiful grade that gave the film its nostalgic feel by our colourist Seamus O'Kane.
Relax, put your feet up and take a look!
"The end result is a warm, funny and real spot, beautifully directed, a great cast with added charm from the voice over by Dougray Scott; everyone involved on this new DFS campaign is really pleased with the outcome"
Our 2D team conformed in Smoke and it was finished with a beautiful grade that gave the film its nostalgic feel by our colourist Seamus O'Kane.
Relax, put your feet up and take a look!
CreditsCredits
Agency
Agency: Krow Communications
Producer: Emma Rookledge
Creative Director: Nick Hastings
Creatives: Nick Hastings & Jon Mitchell
Account Directors: John Quarrey, Blake Armstrong, Sonal TaankProduction
Production Company: Outsider
Director: Owen Harris
Executive Producer: Richard Packer
Producer: Tex Travi
Director of Photography: Stephen Keith Roach
Editorial
Editing Company: Work
Editor: Bill Smedley
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colourist: Seamus O’Kane
VFX & Design
VFX & Design: The Mill
VFX Producer: Graham Pryor
2D Artist: Richard Payne