Taking place in the world famous Kew Gardens, the spot follows a young woman who sees the plants brought to life in song, and dances along with them. As she walks through the gardens, the CG flowers created by The Mill’s VFX team bloom and sway to the music, adding a pop of colour and a fantastical element to the dream-like sequence.

 

Mill+ Director Melody Maker explains ‘The fun filled herbal essences campaigns that so many know and love, have left a nostalgic touch on many generations. After receiving such a bold script from the creatives Jon Geldstone and Gnome Taylor at Mr President, I knew this was a campaign I had to be a part of.

Celebrating the collaboration between Herbal Essences and Kew Gardens I wanted to visualise the elegance and energy of mother nature. By working with the talented CG Artists at The Mill, we designed an optical orchestra of dancing plants and wildlife. I wanted to showcase that, with the herbal hair care product, we can all be as vibrant as the rainforest.’