Department of Health
Mutations
This powerful film from Dare and directed by HLA's Simon Ratigan makes a strong case for sticking to New Year's resolutions to quit smoking by highlighting the link between smoking and cellular mutation, which can lead to cancer.
Director:
Simon Ratigan
Production Company:
HLA
Agency:
Dare
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The Mill's team was brought in to bring a small lesion to life not on someone's skin but on the cigarette itself. This lesion then grows on the cigarette with every drag the smoker takes, leaving a strong warning.
The campaign launches the Department of Health's new anti-smoking division 'Smokefree'.
CreditsCredits
Agency
Agency: Dare
Producer: Donna Baker
Creative Directors: Lee Smith, Nick Bird
Creatives: Sean Vrabel, Stuart Woodall
Account Director: Robin Bird
Production
Production Company: HLA
Director: Simon Ratigan
Executive Producer: Mike Wells
Producer: Tim Daukes
Director of Photography: Martin Hill
Editorial
Editing Company: The Quarry
Editor: Owen Oppenheimer
VFX & Design
VFX & Design: The Mill
VFX Producer: Gemma Humphries
Shoot Supervisors: Andrew ‘Barnsley’ Wood, Pete Hodsman
2D Lead Artist: Andrew ‘Barnsley’ Wood
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colourist: Seamus O’Kane
AwardsAwards
