In this spot, Czech artist Milan Kunc points to the urgent environmental issues of our time. The BMW i8 Roadster 4 Elements painted by the artist deals with many of the key issues that people are currently facing on our planet. The unique model will later be auctioned to support the project “The Ocean Cleanup” and therefore make an active contribution to the purification of the oceans.
Mill Colourist Alex Gregory explains ‘We worked to make this spot feel as cinematic as possible, with vibrant tones for the paintings and the vehicles. Through the saturated and separated colours, the intention was to allow skin tones to feel realistic, and ground the otherwise hyper-real piece.'
Production: WeAre Productions Director: Jakub Švejkar DOP: Radim Střelka