Essentia Water
It Might As Well Be You
For Essentia's all new campaign 'It Might As Well Be You', The Mill teamed up with Prettybird director Matt Lambert and Droga5 to help bring the film to life.
Director:
Matt Lambert
Production Company:
Prettybird
Agency:
Droga5
Matt Lambert
Production Company:
Prettybird
Agency:
Droga5
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The campaign features four overachievers including MVP Quarterback Patrick Mahomes II and aims to target other overachievers to get up, get out, and go do that thing they really want to do.
To embody the inspiring sentiment of the campaign, Mill colourist Oisin O’Driscoll finished the film with a moody grade highlighting the colourful shadows and tones throughout the film.
To embody the inspiring sentiment of the campaign, Mill colourist Oisin O’Driscoll finished the film with a moody grade highlighting the colourful shadows and tones throughout the film.
CreditsCredits
Agency
Agency: Droga5
Producer: Alexander Kramer
Creatives: Alexander Nowak, Marybeth Ledesma, Jason Gold, Jordan Dodson
Production Company
Production Company: Prettybird
Director: Matt Lambert
Editorial
Editorial: Rock, Paper, Scissors
Managing Director: Eve Kornblum
Editor: Mikkel Nielsen
Edit Assist: Alex Liu
Producer: Lisa Barnable
VFX Production
VFX Production: The Mill
Executive Producer: Eliana Carranza-Pitcher
Senior Producer: Bethaney Phillips
Production Coordinator: Roberto Herrera
VFX Creative
VFX Creative: The Mill
2D Lead Artist: Kevan Lee
2D Artists: James Cudahy, Terner Thompson
Design: Laura Nash, Chet Hirsch
Colour
Colour: The Mill
Colourist: Oisin O’Driscoll
Stills
