This highly amusing new campaign developed by Ogilvy follows the charming protagonist Mr Swan, an animated bird, who takes the viewer on a journey through Sipsmith's London distillery.
The Mill's 2D Lead Artist Gareth Brannan explains 'This is a really beautiful film and it was a privilege to be a part of it. Getting to see first hand the craft and attention to detail that the animators and model makers put into the project was inspiring, the team did such an amazing job. The combination of exceptional craft and Jeff's direction and humour has made for a truly stand out spot.
The Mill team worked closely with the animators to create the movement for the mouths of the human characters, this was achieved by painting up still frames of key mouth shapes and tracking them on to the animated models.
The team also helped enhance the picture by adding in backgrounds, extending sets and grading the final piece, it was a real joy to work on.'
Agency: Ogilvy Executive Creative Director: Jules Chalkley Creative Directors: Giles Montgomery, Lotte Jeffs Art Director: Ilka Mourao Copywriter: Jonny Durgan Producer: Oliver Featherman Account Manager: Charlotte Black
Production Company: Biscuit Filmworks Director: Jeff Low Producer: Kwok Yau Production Assistant: Gabija Lauce
Editorial: Work Editorial Editor: Saam Hodivala
Sound: 750mph Sound Engineer: Sam Robson
VFX: The Mill Producer: Nicole Duncan Production Coordinator: Judit Jakli
VFX: The Mill 2D Lead Artist: Gareth Brannan 2D Artist: Adam Maynard, David Wishart, Holly McLean, James Pratt, Richard Payne 3D Artist: Priyanka Telang Design: Eamonn Blake, Richard Perrigo