Sipsmith
We Make Gin Not Compromises
Working alongside Ogilvy and Director Jeff Lowe out of Biscuit Filmworks, The Mill helped bring to life this hilarious stop motion spot for Sipsmith.
Director:
Jeff Low
Production Company:
Biscuit Filmworks
Agency:
Ogilvy
Jeff Low
Production Company:
Biscuit Filmworks
Agency:
Ogilvy
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This highly amusing new campaign developed by Ogilvy follows the charming protagonist Mr Swan, an animated bird, who takes the viewer on a journey through Sipsmith's London distillery.
The Mill's 2D Lead Artist Gareth Brannan explains 'This is a really beautiful film and it was a privilege to be a part of it. Getting to see first hand the craft and attention to detail that the animators and model makers put into the project was inspiring, the team did such an amazing job. The combination of exceptional craft and Jeff's direction and humour has made for a truly stand out spot.
The Mill's 2D Lead Artist Gareth Brannan explains 'This is a really beautiful film and it was a privilege to be a part of it. Getting to see first hand the craft and attention to detail that the animators and model makers put into the project was inspiring, the team did such an amazing job. The combination of exceptional craft and Jeff's direction and humour has made for a truly stand out spot.
The Mill team worked closely with the animators to create the movement for the mouths of the human characters, this was achieved by painting up still frames of key mouth shapes and tracking them on to the animated models.
The team also helped enhance the picture by adding in backgrounds, extending sets and grading the final piece, it was a real joy to work on.'
CreditsCredits
Agency
Agency: Ogilvy
Executive Creative Director: Jules Chalkley
Creative Directors: Giles Montgomery, Lotte Jeffs
Art Director: Ilka Mourao
Copywriter: Jonny Durgan
Producer: Oliver Featherman
Account Manager: Charlotte Black
Executive Creative Director: Jules Chalkley
Creative Directors: Giles Montgomery, Lotte Jeffs
Art Director: Ilka Mourao
Copywriter: Jonny Durgan
Producer: Oliver Featherman
Account Manager: Charlotte Black
Production
Production Company: Biscuit Filmworks
Director: Jeff Low
Producer: Kwok Yau
Production Assistant: Gabija Lauce
Director: Jeff Low
Producer: Kwok Yau
Production Assistant: Gabija Lauce
Editorial
Editorial: Work Editorial
Editor: Saam Hodivala
Editor: Saam Hodivala
Sound
Sound: 750mph
Sound Engineer: Sam Robson
Sound Engineer: Sam Robson
VFX Production
VFX: The Mill
Producer: Nicole Duncan
Production Coordinator: Judit Jakli
Producer: Nicole Duncan
Production Coordinator: Judit Jakli
VFX Creative
VFX: The Mill
2D Lead Artist: Gareth Brannan
2D Artist: Adam Maynard, David Wishart, Holly McLean, James Pratt, Richard Payne
3D Artist: Priyanka Telang
Design: Eamonn Blake, Richard Perrigo
2D Lead Artist: Gareth Brannan
2D Artist: Adam Maynard, David Wishart, Holly McLean, James Pratt, Richard Payne
3D Artist: Priyanka Telang
Design: Eamonn Blake, Richard Perrigo
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford
Stills
