In order to create a stag that had to be recognizable and fit into the iconic The Hartford logo, the team looked into the origins of the logo and found that it was based on a famous painting, Monarch of the Glen, by Sir Edwin Landseer. Through investigation of the origin the team was then able to create a deer that resembled the stature and form of the iconic Hartford Buck. 3D Lead Artist Kevin Ives comments, "We then filled in details from photographs of live red deer as found in the UK. The end result is a magnificent creature idealized but incredibly believable."