The social network honors Friends Day with pre-populated photos of users’ memories with their friends. The Mill+ team created a library of video modules that Facebook then assigned to users based on data analytics. These modules are themed vignettes that allow for user generated content to be dynamically composited and rendered.
The user content ranges from images and text posts to locations and reactions. In total, the team was responsible for 14 videos, 8 of them were CG and 6 of them live-action. Each module had a theme and dynamic content such as photos, locations, reactions, and more. All the modules were designed in a way where they can be combined in any order seamlessly, with nostalgia serving as an overarching theme.
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Editors: David Nitzsche, Nathaniel Park
Assistant Editor: Ryan Burbank
Colour: The Mill
Colourist: Adam Scott
Executive Producer, Colour: Linda Jackson
Colour Producer: Liza Kerlin
Art Director: Maxim Goudin
Technical Director: Justin Sucara
Storyboard: Mark Yates
2D Artists: Lisa, Ryan, Brett Lopinsky
Animation: Sam Davidson, Kyle Moore, Greg Park,Taehoon Park, Ken Pelletier, Dave Rogers, Kyle Romaneck, Stephen Villari, James Vogel
Design: Hyejung Bae, Bobby Lewis, Anna Tes, Sasha Vinogradova Design Support: Hyoyeon Lee
Executive Producer: Elizabeth Newman
Producers: Alex Serrano, Holly Dyroff Production Coordinator: Camille Burkett