Super Bowl 2019
Bumble | The Ball is in Her Court
For Bumble's first Super Bowl spot, The Mill teamed up with Little Minx director AV Rockwell and VMLY&R to help create this inspiring film featuring the brand’s global advisor and co-creative director of the campaign, Serena Williams.
Director:
AV Rockwell
Production Company:
Little Minx
Agency:
VMLY&R
AV Rockwell
Production Company:
Little Minx
Agency:
VMLY&R
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The film urges young women to make the first move in their lives and careers, promoting female empowerment through Williams' own experience of becoming a role model, celebrity, tennis star and fashion designer. In the spot she emphasizes not to wait for good things to happen, but to make them happen for yourself.
The Mill's VFX team was tasked with seamlessly incorporating Bumble’s branding into the spot in a beautiful way that would create a lasting emotional impact.
CreditsCredits
Agency
Agency: VMLY&R
Executive Producer: Melissa Barany
Executive Producer: Melissa Barany
Producer: Kelli Shannon
Executive Music Producer: Theresa Notartomaso
Producer (Melbourne): Eyvonne Carfora
Global Chief Creative Officer: Debbi Vandeven
VP, Executive Creative Director: Nathalie Brown
Executive Creative Director: Allison Pierce
Associate Creative Director: Meredith Kinee
Associate Creative Director: Rachel Cuyler
Art Director: Kylie Vandeven
Executive Director, Global Office of the CEO: Shali Wade
Managing Director, Client Engagement: Stephanie DeCelles
Supervisor, Client Engagement: Amber Allen
Chief Strategy Officer: Amy Winger
Director, Strategy & Insights: Miriam Raisner
Planner: Maddie Umali
Manager, Business Affairs: Julie Kolton
Senior Talent Manager: Gina Kramer
Chief Connections Officer: Amy Worley
Director, Connections: Megan Davey
Head of Production, North America: Tyler Smith
Chief Creative Officer, North America: John Godsey
Production Company
Production Company: Little Minx
Director: AV Rockwell
Executive Producers: Rhea Scott, Helen Hollien
Producer: Terri Shafirov
Director of Photography: Malik Sayeed
Editorial
Editorial: Rock Paper Scissors
Editor: Akiko Iwakawa-Grieve
Assistant Editor: Dan Berk
Managing Director/Executive Producer: Eve Kornblum
Producer: Julianne Cort
VFX Production
VFX Production: The Mill
Executive Producer: Andrew Sommerville
Producers: Ashley Goodwin, Ija Ochoa
Production Coordinator: Mimi Milligan
VFX Creative
VFX Creative: The Mill
Chief Creative Officer: Angus Kneale
Creative Director: Gavin Wellsman
Deputy Head of Design: Michael Schaeffer
VFX Supervisor: Eliza Randall
VFX Lead: Anne Trotman
Shoot Supervisor: Eliza Pelham Randall
2D Lead Artist: Anne Trotman
2D Artists: Tara Holland, Pierina Bustamante, Sam Caine
Design: Laura Nash, Chet Hirsch, Sally Reynolds
Colour
Colour: Company 3
Colourist: Sofie Borup
Colour Producer: Alexandra Lubrano
Colour Production Coordinator: Stephanie Arce
Colour Assists: Kent Bueno, Cody Cardarelli
Stills
