Enigma, an ethereal character that represents Lady Gaga’s inner persona, was originally created by The Mill for the release of her Art Pop App in 2014. Enigma now returns alongside Anime Gaga, a new character created by The Mill, in a series of high-octane films that drive the narrative arc of Lady Gaga’s Las Vegas Residency. 

The Mill’s Emerging Technology team created the films using a combination of visual effects, motion capture and real-time technology. Lady Gaga’s interactions with Enigma on stage, punctuated with the Interlude films places the Las Vegas Residency show at the intersection of music, art and technology.