Lyft
Nope, Yep
The Mill joined forces Wieden & Kennedy and MJZ director Tom Kuntz to help bring Lyft’s latest campaign to life.
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden & Kennedy
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden & Kennedy
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This spot 'Nope, Yep' celebrates the joys of being a passenger and the freedoms that come with riding Lyft, allowing you to say ‘yep’. The Mill's VFX team used matte painting and screen comps to enhance vignettes throughout the film and add a final polish to the spot.
CreditsCredits
Agency
Agency: Wieden & Kennedy
Executive Creative Director: Karl Lieberman
Managing Director: Neal Arthur
Creative Directors: Stuart Jennings, Eric Helin
Copywriter: Matt Simpson
Art Director: Alison Joseph
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Jordan Leinen
Associate Producer: Ava Rant
Strategy Director: Tass Tsitsopoulos
Senior Brand Strategist: Cristina Pansolini
Social Strategist: Adrian Brinkley
Account Director: Samantha Wagner, Molly Ball
Account Supervisor: Lee Ford
Head of Business Affairs: Patrick O’Donoghue
Business Managers: Michael Moronez, Andrea Sierra
Production Company
Production Company: MJZ
Directo: Tom Kuntz
Executive Producer: Eriks Krumins
Producer: Emily Skinner
Editorial
Editorial: Mackcut
Executive Producer: Gina Pagano
Editor: Gavin Cutler
Assistant Editor: Brendan Hogan
VFX Production
VFX Production: The Mill
Senior Producer: Clairellen Wallin
Associate Producer: Zach Fortin
Shoot Supervisor: Mario Stipinovich
VFX Creative
VFX Creative: The Mill
Chief Creative Officer: Angus Kneale
VFX Supervisor: Mario Stipinovich
2D Lead Artist: Kyle Cody
2D Artists: Urosh Otashevich, Lucia Hill Barroso, Nasser Mandavi, Wisnu Hanapie, Kevan Lee, Keith Sullivan
Matte Painting: Carlos Nieto
Design: Pierce Gibson, Vivian Kim
Stills
