Adidas
Olympics
David Beckham and Wretch 32 ‘take the stage’ for Adidas in their new campaign to inspire British talent for London 2012.
Created by Sid Lee for Adidas and through Partizan this new advert, fronted by British rapper Wretch 32, features some of Team GB's sporting talents for London 2012.Athletes Victoria Pendleton, Louis Smith and Tom Daley all make appearances alongside David Beckham and sporting hero Daley Thompson.
Director:
Canada
Production Company:
Partizan
Agency:
Sid Lee
Canada
Production Company:
Partizan
Agency:
Sid Lee
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Showcasing the creative and diverse appeal London has to offer, it also features cameos from TV comedian Keith Lemon, musician Example and cricketer Kevin Pietersen for the launch of Adidas' 'Take The Stage' initiative, aimed at giving 32 youths the chance to collaborate with some of the most successful people in their field.
So if you want to 'Take The Stage'......first 'take a look'..!
So if you want to 'Take The Stage'......first 'take a look'..!
CreditsCredits
Agency
Agency: Sid Lee
Producer: Catherine Dumas
Creatives: Dan Brooks, Dan Chandler
Production
Production Company: Partizan
Director: Canada
Executive Producer: David Stewart
Producer: Bonnie Anthony
Editorial
Editing Company: Canada
VFX & Design
VFX & Design: The Mill
VFX Producers: Matt Williams, Rachael Trillo
Shoot Supervisor: Alvin Cruz
2D Lead Artist: Alvin Cruz
3D Lead Artist: Liz Mitchell
2D Artist: Chris Scott
Matte Painting: Antoine Birot
Lead After Effects: Shaun Leong-Williams
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss