CoverGirl
Times Square Takeover
As the co-sponsor of New York City's 2015 New Years Eve event, CoverGirl teamed up with Grey and The Mill to create eight unique billboards in Times Square for the "Colorlicious" campaign, introducing a line of lipsticks in the new year.
Agency:
Grey
Creative Director:
Andreas Berner
Andreas Berner
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The Mill team led by creative director Andreas Berner created vibrant animations combining images of succulent cherries, pink ice cream and drizzled caramel with the fun lipstick shades. Each film was tailor-made for the specific shape and angle of the Times Square billboard, while keeping the images creatively consistent.
CoverGirl fans posted images to social media of their beautiful lipstick colors worn on New Years Eve using the #ColorfulCountdown hashtag.
CoverGirl fans posted images to social media of their beautiful lipstick colors worn on New Years Eve using the #ColorfulCountdown hashtag.
CreditsCredits
Agency
Agency: Grey
Producer: Alexandra DeSantis
Creative Directors: Natsuko Bosaka, Kathy O'Brien
Creative: Tescia Deak
Account Directors: Ernesto James, Jennifer Layton, Andreina Montesfusco, Hannah Miller
Music
Feel it by KOVAS
VFX & Design
VFX & Design: The Mill
Executive Producers: Sallyann Houghton, Zu Al-Kadiri
VFX Producers: Eliana Carranza-Pitcher, Georgina Castle
Creative Director: Andreas Berner
2D Artist: Aron Baxter
3D Artist: Lauren Shields
Motion Graphics: Tetsuro Mise, Damien Bastellica, Steve Kutny, Vivian Kim and Paige Money
Colour
Colour: The Mill
Colourist: Aline Sinquin, Josh Bohoskey
Colourist: Aline Sinquin, Josh Bohoskey