The idents were created through a series of collaborations between some of the best of British animation talent around the globe. 

Collaborators included: FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski, and Mainframe.

The Mill’s 2D and 3D teams write ‘We had the opportunity to create a technically flexible setup to generate an organic folding paper like motion for the ident.   

The design needed to be developed day by day, testing textures, lighting set ups and animation to get this look, so we needed to create an astute way to be able to change all of these elements with ease. We originally started this process using a VFX tool called Houdini, however it ended up being too time consuming to work between this and another software called Cinema 4D. We finally opted to build everything in Cinema 4D avoiding the continuous back and forth between the two softwares. We came up with a custom rig that was able to change the entire look just using a few keyframes.

At the end of the process we can proudly say that the system developed by Superunion to connect styles from an array of artistries is an outstanding achievement; that said it gave us the biggest constraint which proved the most challenging. Hitting the Two Curve in specific moments, transmitting this in a calm and authoritative feel whilst avoiding quick animations and making this loop-able was a delicate task and hard concept to digest for an artist. We had to tweak and smooth the animation to get an organic transition for a few rounds in order to nail the right style, but it was worth it.’