Agency:
22squared
The animals were filmed in their natural habitats in Costa Rica, with the exception of the crawling baby turtle, which was created entirely in CG. Many locations around Costa Rica were used to showcase the different fauna and scenery that can be enjoyed. Director Rob Petrie and the Mill+ team created CG singing mouths and Toucan beaks. Each scale on the CG baby turtle was meticulously sculpted and then animated to integrate with the real animals.
CG Artist Jeff Lopez comments: "The sloth was the center of the spot, seen at the beginning and the end. We paid close attention to matching the CG fur on his face to the rest of him. Once we had the edit, we lip-synced to the tune and lyrics he sang. His cuteness will melt your heart!"
The video is the centerpiece of the campaign and will run online and in cinemas. Learn more about the effort to save overworked Americans from the concrete jungle at Costa Rica's "Save the Americans" website.
Agency: 22squared
Producer: Bryan Jameson
Creative Director: Curt MuellerProduction: Mill+
Director: Rob Petrie
Executive Producer: Zu Al-Kadiri
Producer: Jeremy Moore
Director of Photography: Adam Carboni
Live-Action Producer: Michele Robb
Editing Company: Mill+
Editor: Jessica LedouxVFX & Design: The Mill
Executive Producer: Zu Al-Kadiri
VFX Producer: Jeremy Moore
Shoot Supervisor: Christian Nielsen
Creative Director: Rob Petrie
2D Lead Artists: Antoine Douadi, Dan Giraldo
3D Lead Artist: Christian Nielsen
2D Artist: Ben Kwok
3D Artists: Jeff Lopez, Taylor Cook, Andrew Finley, Billy Dongyoon Jang, Greg Gangemi, Olivier Varteressian, Justin Diamond, Paul Liaw, Ren Hsien-Hsu
Motion Graphics: Aran Quinn