FDA
Epidemic
The Mill collaborated with FCB New York and Chromista director Darren Aronofsky for this eye-opening spot aimed at discouraging teens from using electronic cigarettes and highlighting the damaging effects on one’s health.
Director:
Darren Aronofsky
Production Company:
Chromista TV
Agency:
FCB New York
Darren Aronofsky
Production Company:
Chromista TV
Agency:
FCB New York
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The Mill's VFX team led by Corey Brown and Jasper Kidd, helped create the disturbing visual metaphor of an organism, intended to depict the alarming consequences to the lungs, bloodstream and brain posed by vaping.
Creative Director and 2D Lead artist Corey Brown comments, "This was a really exciting project to work on. The creative freedom we had in designing some truly foul creatures isn’t something we usually get to sink our teeth into. Pulling inspirations from our own experiences and references from some of our favorite films, the creature design and development produced some of the most exciting and unique results to come out of The Mill."
Creative Director and 2D Lead artist Corey Brown comments, "This was a really exciting project to work on. The creative freedom we had in designing some truly foul creatures isn’t something we usually get to sink our teeth into. Pulling inspirations from our own experiences and references from some of our favorite films, the creature design and development produced some of the most exciting and unique results to come out of The Mill."
CreditsCredits
Agency
Agency: FCB New York
Executive Producer: Stacy Flaum
Executive Producer: Stacy Flaum
Chief Creative Officer – EVP: Ari Halper
Executive Creative Director – EVP: Gary Resch
Senior Art Director: James Meiser
Senior Copywriter: Cecile Robertshaw
Senior Copywriter: Cecile Robertshaw
Account Director, VP: Dimas Adiwiyoto
Production Company
Production Company: Chromista TV
Director: Darren Aronofsky
Partner / Executive Producers: Sandy Haddad, Scott Franklin, Ted Robbins
Director of Photography: Matthew Libatique
Editorial
Editorial: Lost Planet
Editor: Ben Rodriguez
Senior Edit Assist: Kenji Yamauchi
Executive Producer: Krystn Wagenberg
Producer: Casey Cayko
VFX Production
VFX Production: The Mill
Executive Producer: Rachael Trillo
Senior Producer: Heino Henning
Associate Producer: Sophie Mitchell
Shoot Supervisors: Corey Brown, Jasper Kidd
VFX Creative
VFX Creative: The Mill
Creative Director / 2D Lead Artist: Corey Brown
3D Lead Artist: Jasper Kidd
2D Artists: Ben Kwok, James Cudahy, John McIntosh, Molly Intersimone, Rob Meade, Ting Jung-Hsu
3D Artists: Scott Denton, Alex Allain, Arman Matin, Billy Dangyoon Jang, Constance Bensen, Dave Barosin, Fazal Khan, Jackie Liao, Jeff Lopez, John Wilson, Paul Liaw, Sean Dooley, Serguei Kalentchouk, Amit Das, Bharat Ediga, Dinesh B, Leela Shanker, Gokul Navaneethan, Somesh Tiwari, Sudhir Verma, Sunil MM, Senthilkumar Chellappan, Sendil Kumar J, Sathyaraj A
Character Design: Khang Le, Sunil Pant
Pitch Artist: Alex Clark
Pitch Artist: Alex Clark
Colour
Colour: The Mill
Colourist: Fergus McCall
Senior Producer, Colour: Rochelle Brown
Colour Producers: Evan Bauer, Megan Rumph
Production Coordinator, Colour: Blake Rice
Colour Assists: Andrew Ceen, Elias Nousiopoulos, Nate Seymour, TJ Seiler
Stills
