Mill+ Director Jeffrey Dates helped to create a one-of-a-kind live experience for the HPE Discover event. Using our proprietary technology, Mill Mascot, the fully CG 'I.T. Monster' was able to perform live on-stage, as well as interact with conference attendees in a custom installation.
This technology, never before used in this way, enabled a fully interactive, personalized experience, and ushers in a new age of digital storytelling, providing brands the opportunity to create fast and reactive content on the spot.