Director Andrew Proctor of Mill+ worked closely with FCB Inferno to craft a highly intricate and visually stunning transformation in BMW ‘Butterflies’. Set in a fully CG, Guggenheim-inspired architectural space designed by 2D and 3D artists, the piece spotlights the marriage of grace and power within the hybrid technology of the i8 Roadster. On creating the showstopping spot, Andrew comments, “The story was quite simple, but featured a very elegant look.” 

For more of Andrew’s work, check out his reel.