Geico
Buckle Up
The Mill teamed up with The Martin Agency and Director Harold Einstein of Dummy to deliver a true western aesthetic in Geico ‘Buckle Up’. The piece, complete with a larger-than-life belt buckle enhanced by The Mill’s VFX Artists, sees a cowboy reaping all the benefits Geico insurance has to offer— and he’s got the accessory to prove it.
Director:
Harold Einstein
Production Company:
Dummy
Agency:
The Martin Agency
Harold Einstein
Production Company:
Dummy
Agency:
The Martin Agency
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The spot was finished with a warm grade by Colourist Gregory Reese who comments, “This piece was particularly fun; it was great to lean into a vintage, dusty feel for the grade, and I always enjoy working with Harold — he’s a legend. There’s nothing he does that isn’t funny, and this spot was no exception.”
For more of Gregory’s work, check out his reel.
CreditsCredits
Agency
Agency: The Martin Agency
SVP, Group Creative Director: Steve Bassett
VP Creative Director: Neel Williams
Associate Creative Director: Justin Harris
EVP, Managing Director Integrated Production & Development: Steve Humble
SVP, Executive Producer: Brett Alexander
Sr. Content Producer: Adrienne Daniel
Associate Content Producer: Sara Montgomery
Project Manager: Karen McEwen
Business Affairs Supervisor: Suzanne Wieringo
Sr. Business Manager: Amy Trenz
EVP, Managing Director, Account Management: Chris Mumford
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb, Allie Waller
Production Company
Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney
Production Supervisor: Michael Kanter
Director of Photography: Jay Feather
Editorial
Editorial: Arcade Edit
Executive Producer: Sila Soyer
Post Producer: Gavin Carroll
Editor: Dave Anderson
Post Producer: Gavin Carroll
Editor: Dave Anderson
Assistant Editor: Jeff Lopus
VFX Production
VFX Production: The Mill
Executive Producer: Anastasia von Rahl
Producer: Alex Bader
Production Coordinator: Jake Fritz, Mary Mondrus
VFX Creative
VFX Creative: The Mill
Shoot Supervisor: Tara DeMarco, Chris Bayol, Charles Storniolo
Shoot Supervisor: Tara DeMarco, Chris Bayol, Charles Storniolo
2D Lead Artist: Tara DeMarco, Glyn Tebutt
3D Lead Artist: Matt Bohnert
2D Artists: Yukiko Ishiwata
3D Artists: Patrick Warner, Jacob Bergman, Andrez Aguayo
Matte Painting: Itai Muller, Gillian George
Tracking Department: Michael Lori, Chase Webb, Danny Garcia
Colour
Colour: The Mill
Colourist: Gregory Reese
Senior Colour Producer: Liza Kerlin
Senior Colour Producer: Liza Kerlin
Colour Producer: Diane Valera
Stills
