"The latest Comfort commercial is a little different from the Comfees' previous adventures," explains producer Duncan Gaman, who oversaw the project from our Comfort Office at The Mill Clipstone Street. Having collaborated closely with Ogilvy on the whole series of lovable Comfort commercials for Unilever, the next challenge for our team was to create a fun and successful parody of a beauty product ad. This time around it is Mum who is the star in a playful re-enactment of a women's beauty commercial, however the only beauty product she needs to make her fabric skin glow is the new 'Comfort Brights'.

The creative concept for this spot brought our 3D team plenty of challenges. "We loved Ogilvy's script from the off," Director Jordi Bares remembers. "Our brief was to animate Mum mimicking a stereotypical model from a beauty ad, giving a playful show to her family.  There were several tight shots on Mum's face, so the subtleties of her facial performance were the main focus for our team of animators.  Although it was key to communicate she was taking this show moment seriously, we also needed to show that she was enjoying herself."

I think we can all agree 'it was worth it'!