BT
Song
Working closely with AMV BBDO and Director 32 out of Pulse, The Mill helped to create this upbeat spot for BT's latest campaign which follows a young female on her journey through the city.
Director:
32
Production Company:
Pulse Films
Agency:
AMV BBDO
32
Production Company:
Pulse Films
Agency:
AMV BBDO
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The spot syncs a whole city to New Order's classic track 'Blue Monday'. Throughout the journey, the key character encounters people singing in along to the song and cars and lights moving in time with the music
The ad also draws influence from New Order's eighties music video and incorporates elements such as the iconic Weimaraner dog. The Mill helped to ensure the fast paced yet seamless feel, communicating BT's message on their flawless streaming service.
The ad also draws influence from New Order's eighties music video and incorporates elements such as the iconic Weimaraner dog. The Mill helped to ensure the fast paced yet seamless feel, communicating BT's message on their flawless streaming service.
CreditsCredits
Agency
Agency: AMV BBDO
Producer: Polly Lowles, Charlie Thacker
Creative Director: Alex Grieve, Adrian Rossi
Creatives: Diccon Driver, Alan Wilson
Account Director: Zoe Attenborough, Anna Covell, Alex Hodges, Helen Limbrey, Sophie Clarke
Producer: Polly Lowles, Charlie Thacker
Creative Director: Alex Grieve, Adrian Rossi
Creatives: Diccon Driver, Alan Wilson
Account Director: Zoe Attenborough, Anna Covell, Alex Hodges, Helen Limbrey, Sophie Clarke
Production Company
Production Company: Pulse Films
Director: 32
Executive Producer: Lucy Kelly
Producer: Debbie Ninnis
Director of Photography: Autumn Durald
Director: 32
Executive Producer: Lucy Kelly
Producer: Debbie Ninnis
Director of Photography: Autumn Durald
Editorial
Editorial: The Assembly Rooms
Editor: Sam Rice-Edwards
Editor: Sam Rice-Edwards
VFX Production
Producer: Bethaney Phillips
Shoot Supervisor: Simon Brown
Shoot Supervisor: Simon Brown
VFX Creative
VFX: The Mill
2D Lead Artist: Joseph Tang
2D Artist: Eileen Chan, Matt (Wispy) Clarke, David Wishart
3D Artist: James Hansell, David Hempstead, Vicky McIntyre, Maxime Cronier
Matte Painting: Turlo Griffin, Rainer Stolle
Design: Freya Barnsley, Kenny Addeh, Stephanie Fung
2D Lead Artist: Joseph Tang
2D Artist: Eileen Chan, Matt (Wispy) Clarke, David Wishart
3D Artist: James Hansell, David Hempstead, Vicky McIntyre, Maxime Cronier
Matte Painting: Turlo Griffin, Rainer Stolle
Design: Freya Barnsley, Kenny Addeh, Stephanie Fung
Stills
