"The goal was to make it look techy," explains Gavin Wellsman, our co-head of 2D. "We talked about holograms, flickering and buzzing around the live screens." All the screens and background elements were shot on green screen using a RED camera. Graphics were added, then integrated with the background elements and the blue light that filters into the room. 

Gene Nazarov, Lead Designer on the project, developed the spots' graphics-maps of the U.S., with text references, icons and motion to reflect developing trends. He says it was a smooth process working with Comedy Central because their great ideas and pipeline paved the way for delivering the cool contemporary look of the spots.