Comedy Central
Hawk - English
Comedy Central South America's 'Hawks' satirizes the Canadian hawks migration, as they seek Latin American warm weather, and shows their sudden behavior changes due to distractions they encounter on arrival.
The Mill introduced complex VFX for this network promo as part of the Comedy Continent campaign from Wieden+Kennedy São Paulo, Brazil and Hungry Man. The team helped to tell a story reflecting the humor of the Latin American market.
Director:
Brian Buckley
Production Company:
Hungry Man
Agency:
Wieden & Kennedy
Brian Buckley
Production Company:
Hungry Man
Agency:
Wieden & Kennedy
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John Leonti, Head of 3D and creative director at The Mill explains, "My role as the VFX supervisor for Hawks was to first brief the R&D department on the requirements of the feather system that we needed to write for the spot, taking into account what the anticipated animation of the Hawks would be. Beyond that, we had to decide if a 2D or 3D solution would be used to achieve the best results."
Working with Wieden+Kennedy and Hungry Man creatives for this spot allowed the Mill team to create CG hawks that were very enthusiastic, but that could play into a more comical aspects of living in regions such as Latin America and Brazil.
CreditsCredits
Agency
Agency: Wieden+Kennedy - Sao Paulo
Producer: Endy Hedman
Executive Creative Directors: Guillermo Vega, Icaro Doria
Creative Vice President: Sean Saylor
Client Creative Director: Hernan Damilano
Art Director: Santiago Dulce
Copywriter: Hernan Rebalderia
Production
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Director of Photography: Scott Henricksen
Line Producer: Carlos Llergo
Production Supervisor: Matt Lefebvre
Editorial
Editing Company: Rock Paper Scissors
Editor: Carlos Arias
Executive Producer: Eve Kornblum
Producer: Helena Lee
VFX & Design
VFX & Design: The Mill LA
Executive Producer: Sue Troyan
VFX Producer: Enca Kaul
Shoot Supervisor: Phil Crowe
CG Leads: John Leonti, Steve Beck
CG Artists: Jason Jansky, Bridget Warrington
2D Artists: Jake Maymudes, Robin McGloin, Dan Lang, Remedy, Becky Porter
Matte Painting: Andy Wheater
Colour
Colour: The Mill
Colourist: Gregory Reese
Colourist: Gregory Reese